I often wonder what the ultimate form of an instant instax would actually be.
At the same time, it must meet the criteria of portability, image quality, reliability, ease of use, and attractive design.
Six years ago, we created the HVSQ instax back for Hasselblad; it offered excellent image quality but lacked portability.
A year ago, we created the standalone module PRESSkit; while portable, its image quality wasn't quite up to par.
We also tested various lens adapter solutions for medium and large format lenses.
It seems none of them are perfect.

And so, here it is: the POCKET FOLD 66.
A foldable instant camera with an optical viewfinder and automatic instax.
A complete all-in-one machine.
Pf—a camera that folds up to fit in a pocket.
66-Uses instax Square film.

Here is a brief overview of the camera specifications:
The specific details will be introduced item by item in subsequent articles.

Pf66
Body dimensions: 16cm x 10cm x 4.5cm (folded) (including viewfinder)
Body material: Aviation-grade aluminum alloy
Lens: 10-element aspherical lens, 110mm F5.6, 1x macro (in-house developed)
Focusing distance: 15cm – infinity (∞)
Focusing mode: Matte focusing screen, optical viewfinder, WYSIWYG (what you see is what you get).
Metering system: Automatic metering with EV adjustment.
Power supply: Built-in rechargeable lithium battery
Extensions: Extensible Modules
Compatible film type: instax Square film

This is a major undertaking, so we will again use a combination of pre-sales and general sales. However, the pre-sale will be limited to a small number of slots to ease the initial shipping workload, ensuring that the subsequent batch becomes available to everyone as soon as possible. Naturally, the pre-sale will include a mystery gift.
There is no need to rush for the general release; stock will be rolled out later. I hope everyone can get their hands on it, afford it, and have fun with it.

Pre-sale date: To be announced
Pre-sale price: To be determined

Official version price: To be announced

Thank you for your interest.
We are seriously building a great camera for you to enjoy.
10ARTCC: Nothing but the best!